Topic page for programmatic buying at ��pk10 UK

��pk10 UK topic page, a collection of programmatic buying articles and analysis

Articles: 3 Results

Andy Mitchell: European managing director of BrightRoll

June 26, 2014 by Andy Mitchell

5 things you need to know about programmatic

Programmatic or automated media buying is prompting discussion across the advertising industry. Andy Mitchell, European managing director of BrightRoll, the

February 04, 2014 by Dominic Joseph

Programmatic buying needs to grow up

Programmatic buying has been the talk of the ad tech town for the past few years.

Tim Gentry: revenue director of Guardian News & Media

October 09, 2013 by Louise Ridley

Programmatic buying could spawn 'real-time creative'

Creative agencies will collaborate with programmatic media buying platforms in future to create a "step change" in marketing, a panel

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